See the snippet from an article that details what we have been recommending as the most cost effective means to drive customers to your website. We get traffic for as little as 10% of the cost of PPC or SEO.
Driving traffic with your Facebook profile
Just because your profile is personal doesn’t mean you don’t want to take advantage of it to drive traffic to your site. Use your About page to put a link to your site and give a brief — very brief — bio of your involvement with your company. Don’t go into the details of what you do. Just keep it very short and sweet. Remember, you’re selling yourself first and your business next.
Join targeted groups
Once you have your Facebook profile up to spec, take some time to join some specific, targeted groups. If you serve a local area, you may want to search for pages or groups that are in your region. Then, you will have access to all the people who are in that Group. You don’t get the same visibility of people who have liked a Page, and that’s why you want to focus on Groups at first.
You can also search by industry or other topic. The point is to join groups that are very clearly full of your ideal customers. If you sell to grocery stores, see if there is a grocer group. You’d be surprised what you can find!
You can join up to 300 Groups (now upto 6,000), which is more than enough to start driving traffic to your profile and ultimately your site.